In this season finale of Business Horizons, we sit down in Lyon with Wouter van Vugt, Senior Director of Communications & Community Engagement EMEA at Bandai Namco Entertainment Europe. Wouter shares how global gaming communities are built from Southeast France, why events like EVO Nice highlight the region’s growing role in the industry, and how he leads international teams across cultures. We wrap up the 2025 season with lessons on leadership, creativity, and starting a career in gaming and creative industries.